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About Us - Fierce Academy
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Fierce Academy

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About Us

Our Mission

At Fierce Football Academy, our mission is to empower young athletes through soccer by providing a supportive and inclusive environment where they can develop skills, build confidence, and embrace leadership. While our focus is on nurturing girls to thrive in the sport, we also cater to elite boys’ squads, preparing them to compete at the highest levels. We aim to cultivate a lifelong love for the game while fostering qualities of resilience, teamwork, and determination in every player who joins our academy.

Our Vision

Our vision at Fierce Football Academy is to be a leader in soccer development, renowned for our commitment to excellence, inclusivity, and empowerment. We envision a future where every young athletes has the opportunity to grow in a nurturing and supportive environment, where their passion for the game is cultivated, and their dreams are realised. By fostering a culture of respect, integrity, and growth, we strive to inspire the next generation of confident and empowered athletes who will make a positive impact both on and off the field.

Meet the Coaches

Meet Coach Feryelle & Coach Farah
We are Coach Feryelle and Coach Farah, and we’re thrilled to share our passion for soccer with the next generation through Fierce Football Academy. Having been coaches for over 10 years and players since we can walk, we learned firsthand the importance of dedication, perseverance, and passion for the game. Farah was scouted to play in England at just 13 years old, and both of us have always been driven to excel and help others do the same.

Our focus at  Fierce Football Academy are the females players. This is because we wanted to create a space where girls feel important, empowered, and confident both on and off the field. No other academy offers a female-run, female-only environment for girls to train in, and we believe it’s crucial for girls to have role models they can relate to. Our mission is to teach girls the basics of soccer and support those with ambitions to play an elite and more professional levels.

Our Commitment to our players is unparalleled. We go to any lengths to ensure their success and development, and we live for the sport and the growth of our athletes. We believe that through soccer, girls can gain invaluable life skills and confidence, and we’re here to guide them every step of the way. Join us at Fierce Football Academy, and let’s make your soccer dreams a reality!

Meet Coach Feryelle & Coach Bill

At Fierce Football Academy, Coach Feryelle and Coach Bill lead the charge in shaping our elite boys’ squads into top-tier competitors on and off the field. With a wealth of experience, passion for the game, and a commitment to player development, they guide their teams through some of the most prestigious tournaments in Australia and beyond, including the A-League Cup, Sydney International Cup, Diamond Cup, Kanga Cup, and many more.

Their approach is rooted in high-performance training, strategic gameplay, and fostering resilience and teamwork. Every session is designed to push the players to their limits, honing their technical skills, tactical understanding, and physical conditioning to prepare them for the challenges of elite-level competition.

More than just coaches, Feryelle and Bill serve as mentors, instilling values of sportsmanship, dedication, and discipline that extend beyond the game. Their unwavering belief in each player’s potential creates an environment of trust and motivation, ensuring that every boy not only competes but thrives under their guidance.

Through their leadership, the elite boys’ squads at Fierce Football Academy consistently rise to the occasion, earning respect and accolades on the tournament stage. With Coach Feryelle and Coach Bill at the helm, these young athletes are not just playing the game—they are shaping their futures as champions.

Our Promise to the players

As a soccer academy that wants to do things differently, our promise is simple yet powerful: to provide a nurturing environment where every player can thrive, grow, and unleash their full potential.

At Fierce Football Academy, we believe in more than just honing athletic skills; we cultivate leadership, resilience, and teamwork. With experienced coaching and personalised attention, our players develop both technically and tactically, mastering the beautiful game while fostering a deep love for it.

Our lioness mascot embodies strength, courage, and determination – qualities we instill in each player as they navigate their soccer journey with us. Whether they dream of scoring winning goals, simply falling in love with the sport, or maybe even representing their country one day, we are committed to supporting their dreams and ambitions every step of the way.

Join us at Fierce Football Academy, where passion meets purpose, and together, we’ll roar to victory!”

Our Mascot- Alyia

Our mascot, Alyia the lioness, perfectly represents the values of Fierce Football Academy. For our female-only, female-run academy, Alyia embodies the strength, agility, and fierce determination we strive to instill in all our girls. Lionesses are natural leaders and hunters—the go-getters of the pride—symbolising the character and attitude we nurture in every player during our girls’ sessions: confident, focused, and unstoppable.

Alyia’s symbolism extends to our elite boys’ squads as well. The lioness’s role as the driving force of the pride reflects the mindset we develop in all our players—relentless, disciplined, and fiercely competitive. Whether on the girls’ or boys’ side, Alyia represents the shared values of resilience, teamwork, and a relentless pursuit of excellence that define Fierce Football Academy.

Message to the parents

 

At Fierce Football Academy, we understand the pivotal role both you and your child play in their development. While our primary focus is on empowering girls through soccer, we also extend our expertise to elite boys’ squads, creating opportunities for all players to excel.

Our academy offers a welcoming, educational, and dynamic environment where girls can refine their soccer skills, whether they're just starting out or striving for elite levels, and where boys are trained with the same relentless focus and determination that define our lioness mascot, Alyia.

Our goal is to help every player reach their full potential through year-round programs tailored to individual growth. With coaches who bring extensive experience in girls’ soccer development and expertise in elite boys' training, we provide personalised guidance and unwavering support, ensuring every athlete is equipped to succeed on and off the field.

Our Code of conduct

1. Set a positive example of sportsmanship. Remember, the game is for your/or the kids’ enjoyment; avoid actions that may detract from their experience.

2. Assist in maintaining decorum among your team’s parents & one another. Kindly accept reminders from others if emotions run high.

3. Support your team and embrace both victories and losses. Offer constructive feedback to players to foster their growth.

4. Refrain from coaching during games/ training sessions. Leave coaching responsibilities to the designated coaches.

5. During competitions, engage respectfully with parents from opposing teams or avoid interactions if preferred.

6. Any physical or verbal aggression towards officials, coaches, or parents will result in immediate expulsion from the academy and a permanent ban from FFA.

7. You are welcome to approach the coaches anytime before or after training/game sessions so long as you have given them notice in advance and confirmed their availability.

8. Our Academy prides itself in fostering an environment of belonging, do your part in creating that sense of belonging for everyone.

9. Smoking or Vaping is not permissible on or near any Fierce F.A training session, competitions, games or events.

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Disclaimer

Fierce Football Academy Pty. Ltd. (the ‘Provider’)
ABN: 41 678 011 660
This WAIVER AND RELEASE contain the entire agreement between the parties and supersedes any prior written or oral agreements concerning the subject matter of this WAIVER AND RELEASE. The provisions of this WAIVER AND RELEASE may only be waived, altered, amended, or repealed, in whole or in part, with the prior written consent of all parties.

I acknowledge that Fierce Football Academy does not offer player accident insurance cover to any participant; players, parents, and coaches choose to participate at their own risk and will be liable for any costs arising from injuries suffered during participation.I acknowledge that this Accident Waiver and Release of Liability Form will be used by the event holders, sponsors, and organizers of any event or training session as stated above, and that it will govern my/my child’s actions and responsibilities at said activity or event.
In consideration of my/my child’s application and permitting me/my child to participate in this training session/ event, I hereby take action for myself, my child, my executors, administrators, heirs, next of kin, successors, and assigns as follows:
I HEREBY WAIVE AND RELEASE, on behalf of myself and my child, indemnify, hold harmless and forever discharge Fierce Football Academy Pty. Ltd., and its agents, employees, officers, directors, affiliates, successors, assigns, coaches, teachers, and trustees from any and all claims, demands, debts, contracts, expenses, causes of action, lawsuits, damages, and liabilities of every kind or nature, whether known or unknown, in law or equity, that I ever had or may have, arising from or in any way related to my/my child’s participation in any of the events or activities conducted by, on the premises of, or for the benefit of, Fierce Football Academy Pty. Ltd., provided that this waiver of liability does not apply to any acts of gross negligence, or intentional, willful or wanton misconduct.

I HEREBY ASSUME ALL OF THE RISKS OF PARTICIPATING OR ATTENDING THIS ACTIVITY, TRAINING OR EVENT on behalf of myself and/or my child, including by way of example and not limitation, any risks that may arise from negligence or carelessness on the part of the persons or entities being released from dangerous or defective equipment or property owned, maintained, or controlled by the organisation, or because of their possible liability without fault. I certify that I am/my child is physically fit, have completed the medical questions truthfully, and/or have not been advised against participation by a qualified medical professional. I certify that there are no health-related reasons or problems which preclude my/my child’s participation in this activity, training or event.


I acknowledge, agree, and represent, on behalf of myself and my child, that I understand the nature of the event. I further agree and warrant that if at any time I believe conditions to be unsafe, I will IMMEDIATELY DISCONTINUE further participation for myself and/or my child.


I WAIVE, RELEASE, AND DISCHARGE, on behalf of myself and/or my child, from any and all liability, including but not limited to, liability arising from the negligence or fault of the entities or persons released, for my/my child’s death, disability, personal injury, property damage, property theft, or actions of any kind which may hereafter occur to me or my child including traveling to and from this event.


I INDEMNIFY, HOLD HARMLESS, AND WILL NOT SUE the entity and/or persons organising this event and waive them from any and all liabilities or claims made as a result of participation in this activity or event, whether caused by the negligence of release or otherwise. This includes participation in any hazardous activities. I indemnify Fierce Football Academy Pty. Ltd. against any damage suffered by myself, my child/children, and next of kin.
I understand that the activities in which myself and/or my child will participate are inherently dangerous and may cause serious or grievous injuries, including bodily injury, damage to personal property, and/or death. On behalf of myself, my child, my heirs, assigns, administrators, executors, and next of kin, I waive all claims of damage, injuries, and death sustained to me or my property or my child and my child’s property, that I may have against the aforementioned released party due to such activities, including claims in tort, contract, equity, or otherwise.


I acknowledge that this activity, training or event may test a person’s physical and mental limits and may carry with it the potential for death, serious injury, and property loss. The risks may include, but are not limited to, those caused by terrain, facilities, temperature, weather, condition of participants, equipment, vehicular traffic, actions of other people including, but not limited to, participants, volunteers, spectators, coaches, event officials, and event monitors, and/or producers of the event, and lack of hydration. These risks are not only inherent to participants but are also present for volunteers. I hereby consent, on behalf of myself and/or my child, to receive medical treatment, including calling an ambulance which may be deemed advisable in the event of injury, accident, and/or illness during this activity or event. Fierce Football Academy Pty. Ltd., or its First Aid Provider, is not liable for the cost of the ambulance or medical treatment should an injury/illness occur.
By this Waiver, I assume any risk, and take full responsibility and waive any claims of personal injury, death, damage, or loss of personal property, on behalf of myself and/or my child associated with Fierce Football Academy Pty. Ltd., including but not limited to recreational football activities.
I understand that at this event or related activities, I/my child may be photographed. I agree to allow my/my child’s photo, video, or film likeness to be used for any legitimate purpose by the event holders, producers, sponsors, organisers, and assigns.


The accident waiver and release of liability shall be construed broadly to provide a release and waiver to the maximum extent permissible under applicable law.
The provisions of this WAIVER AND RELEASE will continue in full force and effect even after the termination of the activities conducted by, on the premises of, or for the benefit of Fierce Football Academy Pty. Ltd., whether by agreement, by operation of law, or otherwise.
I have read, understood, and fully agree to the terms of this WAIVER AND RELEASE on behalf of myself and/or my child. I understand and confirm that by signing this WAIVER AND RELEASE, I have given up considerable future legal rights.


I certify that I have signed this agreement freely, voluntarily, under no duress or threat of duress, without inducement, promise, or guarantee being communicated to me. My signature is proof of my intention to execute a complete and unconditional WAIVER AND RELEASE of all liability to the full extent of the law on behalf of myself and/or my child.